Natalia Montes

Strategy Director
Naty

About Natalia 

Being part of this new digital and social era, requires a strategic and analytic vision to question brand´s values and to evolve from ¨big¨ to ¨small¨ data, in order to lead the relationship between consumers and brands to a new level. While looking forward to this, and adding her special knowledge on marketing within 14 years of experience working with high level brands (carrying out actions On and Off from the Trade to Consumer MKT), it is that Natalia leads Abre´s strategic direction. It is inevitable to mention that having been on both sides (company and agency), puts Natalia in a place of privilege and huge responsibility, place we love.